As Associate Creative Director, I led a talented team of creatives in the establishment of Intuit’s brand presence as a brand on TikTok.
By making our content socially native, we were able to break from Intuit’s more traditional brand presence to better connect with Gen-Z audiences on TikTok.
Our approach was a success, with individual content pieces regularly generating hundreds of thousands of views.
Financial Literacy is boring. Let’s unboringify it.
I’m ready to start over, where do I put the quarter?
One step closer to the edge, I’m about to break.
To celebrate Pi Day we livestreamed one of our extroverted coworkers reading as many digits of pi for an hour as he could, with pie-eating as punishment for any mistake. Some say he still hasn’t regained his sanity — or his appetite.
Go on Gen-Z. Get that bag.
Too young to drink, not too old to enslave yourself to a lifetime of student loan debt.
Take care of your teeth. Stay away from ice cream.
