Behold, a case study!

As a copywriter on Hulu’s paid social and digital subscriber acquisition team, I helped lead the push into creating more socially native content by ideating tons of crowd-pleasing concepts, and writing oodles of lower funnel copy designed to convert. Our work appears across all major social channels, as well as native, and display placements. We must be doing something right, because in just one year, we earned our client 777K new subscribers!

The below case study (which I wrote) outlines our approach: