Adult Swim + Rick and morty

As Senior Copywriter, I was tasked with ideating the most unhinged organic social content around for Adult Swim’s social channels.

The result of our work was millions of engagements, back to back Webby awards, a couple of Clio awards, and a loosened grip on reality…

Seriously though, the silverware is great, but the real reward was being able to generate as much of the most subversive brand work around as one could imagine.

We spun a yarn to the awards committees about having guiding principles behind our work. We didn’t. The shock when they gave us a Webby and a Clio!

The next year, we came clean about fibbing to the awards committees. They must’ve appreciated our honesty; they gave us another Clio and another Webby.

Then, because we didn’t have enough doorstops, they gave us another Clio for our work supporting Adult Swim’s real-life treasure hunt, WORMAGEDDON!!!